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THE BLUE PARADOX: - AN IMMERSIVE EXPERIENCE
Project:
Immersive Experience
Date:
2021 - 2026
Role:
Jon Doran: SVP, Managing Director, Executive Producer - RadicalMedia
Matt Slater: Executive Producer - RadicalMedia
Partners:
SC Johnson, Conservation International & RadicalMedia
Because of the incredible thinking and collaboration across a cross-disciplined team, a 6-room, multi sensory Audio Visual Experience was created in partnership with SC Johnson and Conservation International. The Blue Paradox took visitors on a journey to help educate them on the ever present dangers of the Ocean Plastic Crisis. A spatially choreographed soundscape evoked the rhythm and power of the ocean, while visuals reminded guests of the majestic beauty that is unfortunately living in an ever present danger to be overwhelmed by mankind.
After its incredible success and popularity on a 10 day run in London, this same team led the project through the art redesign , rebuild and installation of the current Blue Paradox exhibit as it was commissioned at it’s new semi-permanent home at the Museum of Science & Industry in Chicago, IL where it currently lives until at least Summer 2026. Wow...the impact of immersive story-telling.

