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TAYLOR SWIFT: "BLANK SPACE"
Emmy Award
Best Original Interactive Program
*Taylor Swifts 1st and only Emmy to date...not for long.
Date:
2012
Role:
Jon Doran: SVP, Managing Director, Executive Producer - RadicalMedia
Views:
3.3B Views on YouTube
Partners:
Taylor Swift, Amercian Express & RadicalMedia
Project Type:
APP: MUSIC VIDEO & INTERACTIVE EXPERIENCE
In 2012, we had an incredible team. We challenged ourselves to innovate within a 360º environment and raise the bar on music entertainment. We collaborated with director, Joseph Kahn, to amplify and re-invent the music video for Taylor Swift's "Blank Space" – we created the Taylor Swift Blank Space Experience, which turned viewers into users and transported them inside Taylor’s world. It was really cool. The game changed when the Nadir Hole, Evan Schectman and GoPro camera rigs seamlessly became one.
